ANNUITAS

OCTOBER 12, 2011

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? So the question is, “How do B2B marketers begin to remove these barriers and meet the demands of their senior management and sales counterparts?”. Lack of Resources & Funding (62%).

Barriers 100

Barriers Marketing Budget Work Management Marketing Management 100

LeanData

FEBRUARY 13, 2023

Of course, this eliminates those manual barriers to partner collaboration, not only increasing efficiency, but also reducing any “analysis paralysis,” allowing sales flows to be prioritized more completely.

Work Management 52

Work Management Marketing Management Product Peer-to-peer 52

Ledger Bennett

JUNE 1, 2020

Appetite for industry analysis and future thinking predictions is down. Nurturing pipeline beyond email – extended sales cycle, lower lead scoring barriers. Keep leads warm for when buying starts up. Nurturing pipeline with more than email – extended sales cycle, lower lead scoring barriers.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Customer Experience Matrix

JUNE 30, 2010

But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. Infusionsoft has repositioned itself as “email 2.0”

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

SendX

OCTOBER 8, 2020

While this is extremely limited, considering the fact that you're paying for unsubscribes as well, it's still a barrier-free way for email marketers to get started. Advanced email testing and analysis. HubSpot’s marketing comes with signup forms and popups, live chat and chatbots, ad management, landing pages, and more.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

SugarCRM

DECEMBER 29, 2015

Half of companies consider IT roadblocks and legacy tech to be major barriers to adopting marketing automation software. What’s the opportunity cost of onboarding marketing automation software? You aren’t alone in these concerns. It’s not surprising that marketing automation software only has a 3% adoption in non-tech companies.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

SugarCRM

DECEMBER 29, 2015

Half of companies consider IT roadblocks and legacy tech to be major barriers to adopting marketing automation software. What’s the opportunity cost of onboarding marketing automation software? You aren’t alone in these concerns. It’s not surprising that marketing automation software only has a 3% adoption in non-tech companies.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50