Analysis B to B Research Wikipedia 
Biznology
NOVEMBER 27, 2013
(Photo credit: Wikipedia). But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Company SWOT analysis (OneSource).
Biznology
JULY 25, 2013
Photo credit: Wikipedia. Advice about content audits is widely available—much of it about website content analysis, but I am proposing an audit specifically designed to serve B2B marketing needs. Research reports. B2B Marketing Content Marketing B-to-B B2B buyer journey buying process content audit Content marketing'
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Paul Gillin
JUNE 24, 2010
ROI analysis enforces rigor that leads to better decisions. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Do you suppose the storage giant conducts an ROI analysis before making that decision? We’re conflicted about the whole ROI debate.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. Rules Have Changed.
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
Wikipedia and a handful of open-source software developers were the pioneers. 25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. B to B (18). don’t know your company.
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