Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

markempa

MAY 26, 2005

Im listed in the "B-to-B marketing blogs" section. Personality: Is there a clear personality? Is it just news briefs without analysis or insight? #4. Im listed in the "B-to-B marketing blogs" section. If youre time crunched, you can vote for your favorite category.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

The ROI Guy

SEPTEMBER 28, 2010

How do you connect with buyers and make sure your message resonates to them personally? One way to overcome these issues is via Interactive White Papers - by creating content that is dynamic, adaptive and personalized in real time , fundamentally changing the way white papers engage buyers.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice. However, the buyers understand that the B2B vendor has an agenda - to sell products / services - and therefore remain wary of the analysis and advice.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40