Tomorrow People

MAY 30, 2022

Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. Most organisations rightfully conduct persona research and competitive analysis before bringing a product to market.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Tomorrow People

MAY 24, 2022

If the feedback is positive, use it as social proof. How to get started: Set up a customer feedback database that automatically collects and categorise data from a wide variety of sources (including customer support tickets, social media mentions, email interactions, etc.). Tracking and measurement. Channel optimisation.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177

Tomorrow People

SEPTEMBER 27, 2022

If your ideal customer is gravitating towards a new social media channel, for instance, this might be opportunity to seize later on. Find out how you can conduct an in-depth competitive analysis here. Rank all potential market segments based on two measures: market attractiveness and competitive strength. Analyse your company.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

If your ideal customer is gravitating towards a new social media channel, for instance, this might be opportunity to seize later on. Find out how you can conduct an in-depth competitive analysis here. How is your success measured? your website, social media posts, newsletters). What are your core responsibilities?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156