Online Marketing Institute

NOVEMBER 8, 2010

Today’s websites, Google Analytics, and a host of other mechanisms collect, store and analyze reams of data on our behalf and much of it is precisely what’s needed to calculate ROMI. Application: Calculate the ROI of both client retention and client acquisition through analysis of growth plans, customer turnover, and conversion rates.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Sword and the Script | B2B

DECEMBER 26, 2023

AI goes guerilla “More AI-generated guerilla marketing tactics.” ~ Devon Dalton , Growth Marketing Manager, Lunio 29. Amidst these changes, the PR industry will continue its march to using data and analytics in new, innovative ways.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Buzz Marketing for Technology

JUNE 27, 2008

Templates, models and self-study modules for creating systems thinking charts, structured thinking documents, analytical reports and other insightful distillations and interpretations of information. Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100