Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
Customer Experience Matrix
OCTOBER 29, 2015
Since then, some "pure" CDPs have emerged, notably among vendors with roots in Web page tag management – Tealium , Signal , and Ensighten (which just raised $53 million ). But it can also apply segment tags and send out alerts when specified conditions are met. Openprise falls roughly into this second category.
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