The Forward Observer

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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Create Strong Messaging Fuel User Growth Accelerate Revenue With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts. Four techniques to create standout product positioning How to define an inimitable brand personality that your ideal customers love.

Startups 161
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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

It’s why the most successful people are so good at selling themselves, their ideas, or their products. Being a good person and a good salesperson aren’t mutually exclusive. .” What if the greatest salespeople on the planet are the opposite of who you think they are? Everyone sells, every day.

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The Marketing Book Podcast: “Inspire Your Buyers” by Bruce Scheer

The Forward Observer

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.