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AI-powered martech releases and news: May 16

Martech

Button’s Conversion Tuning technology optimizes the monetization of existing affiliate traffic from Amazon through AI, intentional and explicit routing, and deep-linking techniques. Market Insights compares similar businesses for benchmarking performance. Now here are this week’s AI-powered martech features, launches and releases.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools. A/B and multivariate testing tools. Social media analytics tools. SEO analytics tools.

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Top 5 AI Marketing Tools

Anyword

AI marketing technologies have been around for a long time, but it looks like they are now achieving critical mass. The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028. It’s AI or die! AI Copywriting Tools.

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COVID-19 Frequently Asked Marketing Questions

Brightedge

To help answer the questions our community has been asking about the importance of SEO and digital marketing, we put together a series of topics that benefit a wide range of industries and explored solutions for each. Conduct A/B or multivariate tests to optimize your conversion rate, improve user experience, or test landing page designs.

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E-commerce Strategies to Grow Your Sales in 2021 and Beyond

Outbrain

An increase in competition poses a problem for businesses trying to retain their market share and new entrants looking to capture market share. Amazon is obsessed with improving the customer experience. You can run A/B or multivariate tests to see what version of a page performs the best. Note down your insights.

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Top A/B Testing Tools to Optimize Your Conversion Rates in 2021

Convert

With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? Improving your online marketing campaigns isn’t a one and done thing. Also, you can easily integrate and sync your content marketing system and data from 80+ tools. It’s grown to become a market leader.