Martech Advisor

NOVEMBER 20, 2019

From algorithms to its level of competition, Amazon’s marketplace has evolved dramatically. In the last two decades, Amazon has undergone many evolutions to become the online retail juggernaut that it is today. And the company is clearly not content to rest on their laurels and fade into irrelevance.

Amazon 78

Amazon Optimization Tips Long Tail Marketing 78

Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? Target keywords with a mix of long-tail , short-tail, negative, and evergreen based on the search intent, metrics, and match types to increase the chances of reaching a wider audience worldwide. This guide is for you.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Single Grain

APRIL 20, 2023

PPC campaigns involve a lot of work — analyzing the bidding price, targeting the relevant long-tail keywords and monitoring the progress. Long-tail keyword optimization: Analyze if your ads cover enough long-tail keywords and find loopholes for improvement. Work With Us Why Should I Conduct a PPC Audit?

PPC 52

PPC Budget Programs Paid Search Agency Optimization 52

Convert

NOVEMBER 8, 2022

We’ve collected 30 Shopify PPC optimization tips from them to help you win. This may lead them to diversify acquisition strategies and tap into options like setting up an Amazon presence. For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. ROAS is Deceptive, All Hail QoA.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

APRIL 25, 2022

They expertly research and select the long-tail keywords that are most often used to search for your product or services. They’ve worked with some of the biggest names – Amazon, Airbnb, Salesforce, Uber – to increase conversion volume from LinkedIn, Facebook and Google Ads while increasing ROAS. Top Clients: Amazon.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Single Grain

DECEMBER 23, 2019

And this won't impact just Google or Bing ads; AI has a significant impact on Amazon Ads, too. You can power up your Amazon Ads campaign with the help of AI to: Automate bids (for both short-tail and long-tail keywords). Optimize ad campaigns for long-tail keywords.

PPC 96

PPC Paid Content Marketing AI Trends 96