5 Ways to Set Expectations in Online Marketing
Anything Goes Marketing
AUGUST 7, 2007
If you're looking to setup an e-commerce site, look at the heavy weights such as Amazon and EBay. Because the interaction is personal and shows that you, the customer is rewarded for being a customer and that Starbucks cares about its customers (if only they could fix their line ups!). Make sure the information is relevant.
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