Martech Advisor

SEPTEMBER 23, 2019

In 2019, the large volume of active users on social media and email make digital advertising seem like the ultimate medium for marketers. The problem with that assumption is digital advertising fulfills consumer demand that has already been created by another source.

Outreach 97

Outreach Paid Search Agency Marketing Automation Services Mobile Advertising 97

Convert

MAY 24, 2022

The playbook to peruse revenue over profit can be necessary in certain situations; To capitalize on a first-mover advantage or when launching into new markets. To secure a significant market share and kill off competition (think Amazon). Example: Amazon’s product bundle option.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

TaylorMadeIn KEW

NOVEMBER 12, 2017

My issue with it is that when we as marketers start with a tactic – eg producing content – we neglect and often completely ignore everything else we need to be thinking about in order to effectively engage with and provide value for our customers. Many of us simply don’t understand what marketing strategy is and how to develop it.

B2B Marketing 59

B2B Marketing Planning Content Marketing B2B 59

TaylorMadeIn KEW

NOVEMBER 12, 2017

My issue with it is that when we as marketers start with a tactic – eg producing content – we neglect and often completely ignore everything else we need to be thinking about in order to effectively engage with and provide value for our customers. Many of us simply don’t understand what marketing strategy is and how to develop it.

B2B Marketing 54

B2B Marketing Content Marketing Planning B2B 54

Outbrain

DECEMBER 30, 2019

In 2018, Amazon began testing a format called “Video in Search”. Amazon intended for these ads to drive traffic to product pages, an Amazon Store or a custom landing page. The company only showed them to people visiting Amazon on an iPhone or iPad. Why You Should Include Video Advertising in Your Marketing Mix.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Hubspot

JUNE 29, 2012

If you’re like most marketers who don’t work at gigantic global corporations, you look at big data like a glamorous garment in a store window: enviously. It enables optimized and personalized marketing, which means marketing that's more useful to buyers and more efficient for marketers. Don't do that.

Blast Campaigns 28

Blast Campaigns Paid Search Agency Lead Scoring Lead Ranking 28

B2B Marketing Zone Posts

JULY 7, 2010

5 B2B Marketing Infographics You Can’t Go Without - Modern B2B Marketing , June 13, 2010 As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. What works with crazy-busy prospects — the topic of SNAP Selling , my #1-ranked Amazon sales book.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40