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CMO Coffee Talk with Play Bigger – Recap and Q&A, as seen on PlayBigger

6sense

Below we’ve featured some edited highlights straight from the talks, the Q & A, and added a few insights. But for some reason, in the tech driven industry we live in, there is a product-first, feature-first mentality in business. And categories were outsourced to the domain of companies like Gartner, Forrester and IDC.

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