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AUGUST 23, 2011 [Amazon, Forrester] Does Your Competitive Strategy Start With Your Customers?
In the past, companies competed based on things like manufacturing and distribution strength, the power of information. In the digital work, there no longer are barriers to potential entrants or substitutes - competition can come from anywhere. But if you recognize that customer engagement is your only path, you need to make certain changes in the way your company runs.
AUGUST 23, 2011 | INBOUND SALES NETWORK
[Amazon, Forrester] Does Your Competitive Strategy Start With Your Customers?
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