Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward
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MARCH 9, 2023
Google has teamed up with A/B testing vendors who also are its cloud partners (so these vendors use Google hosting, instead of Amazon Web Services or any other option) to work on the GA4 API that will allow data to travel to and from Google Analytics to your chosen A/B testing platform. There’s a way out for these businesses.
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