Hubspot

APRIL 2, 2021

RTB is not the only way to purchase impressions, you can also use private marketplaces, in which publishers limit who can participate in the auction. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Amazon DSP. It's the publisher version of the DSP.

Buy 86

Buy Work Management Cost Per Thousand Marketing AI 86

Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. Seventy-seven percent of households purchased their first TV set during the decade.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. Seventy-seven percent of households purchased their first TV set during the decade.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

QuanticMind

NOVEMBER 27, 2019

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. It integrates with Google Analytics, Google Ads, and DoubleClick Search. Last year, Amazon introduced its own measurement solution for brands that sell on the platform. A Slippery Slope for Performance Marketers.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. This approach is a unique chance for e-commerce brands to better represent their products, especially in narrow niche categories.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Single Grain

AUGUST 8, 2023

Some popular examples of programmatic ad formats are Google Ads, Facebook Ads, Native Ads, Connected TV Ads, and Mobile In App Ads: You’ll recognize these companies and their use of programmatic advertising: Amazon uses programmatic advertising to deliver personalized ads to their users based on their browsing and purchasing history.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Martech Advisor

SEPTEMBER 19, 2019

Media agencies are responsible for allocating the advertiser’s ad expenditure across multiple channels, i.e., they purchase media for their clients. Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Media Agency. Oracle BlueKai.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72