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Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos was founded in 1999 and sold to Amazon for $1.2 It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon. Billion Dollars just barely over ten years later.

WOM 100
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Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. Basically, this is the address of a piece of information that can be found on the web such as a page, image, or document (ex. 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). 5) B2C (Business-to-Consumer).