Litmus

APRIL 13, 2021

Oracle (includes Oracle Responsys , Oracle Eloqua , Bronto , NetSuite , Siebel , and Dyn ): 6.2%. HubSpot : 5%. Maximize your marketing technology investment, increase efficiencies through simplifying processes, and reduce errors with ESP Syncing and the Litmus Extension. SparkPost (includes SAS Customer Intelligence 360 ).

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Click the book images to be hyperlinked to Amazon. The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

ClickZ

OCTOBER 1, 2020

“For example, the grocery category has exploded with platforms like Instacart, Walmart Shipped, Whole Foods Online, and of course Amazon.”. Should they sell directly on their own website or set up shop on Amazon? Where should they advertise their products (Google, Amazon, Walmart, all three)? . At least, not yet.

Cost 122

Cost Digital Transformation Trends Top of Funnel 122

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. The system uses natural language processing to analyze these and build a profile of what they have in common. We’ll circle back to classification at the end. Unify B2B data.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. And when everything went down, Lehman Brothers was our biggest customer. James McDermott: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. And when everything went down, Lehman Brothers was our biggest customer. James McDermott: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52