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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

Many B2B companies worry that turning to online sales will hurt their long-standing customer relationships. Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Take Amazon and Netflix, for instance.

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

Brandwatch is an industry leading digital consumer intelligence company that helps marketers understand what millions of people are saying about products and brands, enabling organizations to be as “consumer fit” as possible. They make important long-term business decisions that propel them forward in their market.

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A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events.

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A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events.

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A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events.

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A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events.

article thumbnail

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events.