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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Some popular examples of programmatic ad formats are Google Ads, Facebook Ads, Native Ads, Connected TV Ads, and Mobile In App Ads: You’ll recognize these companies and their use of programmatic advertising: Amazon uses programmatic advertising to deliver personalized ads to their users based on their browsing and purchasing history.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Display ads usually have low click-through rates – just 0.05% across all formats and platforms, but they are well suited to increase brand awareness and intent to purchase. Cost-per-acquisition (CPA). Learn More: Amazon, Google, and Facebook: Marketing Lessons From the 3 Biggest Businesses of Our Time. Viewable CPM (vCPM).