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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

Amazon announced an $888 million EU fine in its 2021 earnings report due to data violations. The consequences go beyond a price tag, as non-compliance negatively impacts company productivity, brand reputation, and disrupts business operations. There are several data hygiene practices you can implement to combat insecure data.

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Full Stack Experimentation: A Comprehensive Guide

Convert

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. This isn’t something that would intuitively be the first option to consider for many companies and testers.

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The Future Is Now: SEO 2020

Conductor

If you know these guys, it should be of no surprise we ran out of time as we covered data hygiene, mobile friendliness, security, and other fundamentals to your future search success and experimentation. Data hygiene (AKA “managing misinformation”) is especially important when it comes to local search.

SEO 100
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Big screen personalization and CX: Thursday’s daily brief

Martech

Valencia said the aim of his team is to make Cinemark the Amazon of movie theaters — digital-first while reducing friction points in the shopping experience. The Roku app will become available ahead of the 2021 holiday season, according to the company. Data hygiene: The platform enables users to clean and standardize customer records.