article thumbnail

June 2018 B2B Blog Post Round-Up

Zoominfo

Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies that don’t use an ABM strategy ( source ). So, like many companies, ZoomInfo decided to give ABM a shot. Modern marketers live and breathe data. Don’t believe us? Continue reading.

article thumbnail

Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

ClickZ

His previous roles include Chief Customer Officer of Campaign Monitor and Head of Global Marketing for Amazon Web Services (AWS). . After we talked about what we could do to help her, one of the first things she said was, “we probably need to take a look at our data first, because I’m sure we have a data hygiene issue.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Common Types of Dirty Data and How to Clean Them

Zoominfo

Amazon announced an $888 million EU fine in its 2021 earnings report due to data violations. The consequences go beyond a price tag, as non-compliance negatively impacts company productivity, brand reputation, and disrupts business operations. There are several data hygiene practices you can implement to combat insecure data.

article thumbnail

The Future Is Now: SEO 2020

Conductor

If you know these guys, it should be of no surprise we ran out of time as we covered data hygiene, mobile friendliness, security, and other fundamentals to your future search success and experimentation. Data hygiene (AKA “managing misinformation”) is especially important when it comes to local search.

SEO 100
article thumbnail

Full Stack Experimentation: A Comprehensive Guide

Convert

This isn’t something that would intuitively be the first option to consider for many companies and testers. As Marianne Stjernvall excellently points out, “The result of your optimization program will only be as good as your data quality.” You can see this working out for companies like Netflix, eBay, Amazon, and Google.

article thumbnail

Big screen personalization and CX: Thursday’s daily brief

Martech

Valencia said the aim of his team is to make Cinemark the Amazon of movie theaters — digital-first while reducing friction points in the shopping experience. The Roku app will become available ahead of the 2021 holiday season, according to the company. Data hygiene: The platform enables users to clean and standardize customer records.