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June 2018 B2B Blog Post Round-Up

Zoominfo

Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies that don’t use an ABM strategy ( source ). So, like many companies, ZoomInfo decided to give ABM a shot. Modern marketers live and breathe data. Don’t believe us? Continue reading.

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Full Stack Experimentation: A Comprehensive Guide

Convert

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. This isn’t something that would intuitively be the first option to consider for many companies and testers.