Zoominfo
JUNE 3, 2018
4 Reasons Why CRM Data Hygiene is Critical to ABM Success. There’s one caveat, though– you must have access to clean, high-quality data in order to reap these benefits. And, unfortunately, data hygiene is a significant problem amongst modern marketers. Bad data costs U.S. Bad data costs U.S.
Convert
MAY 23, 2023
Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Furthermore, veterans like Tim Stewart believe that data hygiene has always been questionable in the optimization and experimentation space.
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