article thumbnail

Demystifying PPC Pricing Packages: Optimizing Ad Campaigns

Single Grain

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. However, determining the right PPC pricing packages for this powerful marketing tool can be a daunting task. Work With Us Why U se PPC A dvertising?

PPC 52
article thumbnail

5 Best B2B SaaS Marketing Agencies in 2022

Single Grain

Some examples of the capabilities the best SaaS marketing agencies provide their clients include: Optimizing the customer onboarding flow to increase the activation rate. Creating nurture and reactivation email campaigns to lower the churn rate. Top Clients : Salesforce, Amazon, Intuit. 1) Single Grain. Pricing: Custom.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best SaaS Marketing Agency: Top 5 Choices for 2022

Single Grain

SaaS companies are trying their best to make their product stand out in the competitive SaaS space to increase product adoption and decrease churn rates. Hence, SaaS marketing is essential for SaaS companies to attract potential customers and increase customer retention rates. Top clients: Amazon. Salesforce.

article thumbnail

How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO)

Single Grain

In an effort to help people get started, Eric Siu, Single Grain’s CEO, sat down to reveal the exact blueprint he used to grow this brand from a negative company into a multimillion dollar digital marketing agency that serves Fortune 500 clients like Lyft and Amazon. The solution is to specialize in one area.

article thumbnail

How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Most software in this space is designed to provide tools to eBay, Amazon or Shopify sellers to help them automate their business. Indicators that this may be the right goal for your SaaS: User churn is a big issue (typically for SaaS, a churn rate above 5% is considered worrisome, though this varies depending on the specific industry ).

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Amazon, Apple, Nike. CPC: Cost-per-Click (See PPC). Divide by the estimated churn rate (aka cancellation rate) for that customer. PPC: Pay-per-Click. There are two ways to pay for PPC ads: 1) Flat rate, where the advertiser and publisher agree on a fixed amount that will be paid for each click.

article thumbnail

How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Be aware that since the average email click-through rate for software companies is 2.45% , this is most effective when you have a large number of email addresses. C) PPC Ads If you don’t already have a large audience, but you do have a reasonable budget, then pay-per-click ads could be the solution.