Single Grain

APRIL 3, 2020

In an effort to help people get started, Eric Siu, Single Grain’s CEO, sat down to reveal the exact blueprint he used to grow this brand from a negative company into a multimillion dollar digital marketing agency that serves Fortune 500 clients like Lyft and Amazon. Company size (SMB, Fortune 500, etc.).

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

Hubspot

JUNE 19, 2014

Examples: Amazon, Apple, Nike. CPC: Cost-per-Click (See PPC). Divide by the estimated churn rate (aka cancellation rate) for that customer. PPC: Pay-per-Click. There are two ways to pay for PPC ads: 1) Flat rate, where the advertiser and publisher agree on a fixed amount that will be paid for each click.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

MARCH 10, 2016

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), For example, Amazon, Apple, and Nike are primarily B2C companies. 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28