illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. Different types of OTT services include Netflix, Hulu, and Amazon Prime Video. Examples include YouTube, Pluto TV, and Tubi.

Cable 111

Cable Television marketing Mobile Advertising Broadcasting 111

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. This can be through larger services like Netflix and Amazon Prime or through smaller networks like Twitch. What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Digilant

NOVEMBER 8, 2023

Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. Amazon and YouTube used the 2023-2024 NFL season to test shoppable ads as they released interactive opportunities that allow consumers to shop directly within the ad creative. Enter: Free Ad-Supported TV, otherwise known as FAST.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Hubspot

AUGUST 27, 2018

In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. What used to be a commercial-free oasis from traditional television, it seems, is starting to replicate it. Source: YouTube.

Paid Search Agency 62

Paid Search Agency Video Marketing Cable Ads 62

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. Examples include Roku, Chromecast, Amazon Fire Stick, and Apple TV. These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Streamed content is a much more economical choice when compared to traditional cable or linear TV.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. ” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60