Why Connected TV Advertising Is Going to Be the Next Big Thing
Single Grain
OCTOBER 18, 2023
Connected TV, commonly abbreviated as CTV, is a term that has been buzzing around the advertising industry for a while now. This includes smart TVs, gaming consoles like Xbox and PlayStation, and streaming devices such as Roku, Amazon Fire Stick, and Google Chromecast. Connected TV, on the other hand, is different.
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