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Sales Pipeline Radio, Episode 339: Q & A with Jodi Cerretani

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. When we would send an email out, generate a white paper lead, send it to a 23-year-old to get some pipeline, I would argue that that actually never worked. You don’t have to wait for them to download your white paper.

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively. Most LinkedIn Ad offers are built around an asset, such as a case study, a white paper or a webinar. Which of your content assets have the highest opt-in rates? Click-Through Rate.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. SENIOR CONTENT STRATEGIST at Leo Burn. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010.

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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

Do I really need to write white papers and e-books? Now for the burning question that every marketer wants answered: What kind of content belongs at which stage? White Papers/E-books. Ratings & Reviews. How to Improve Your Amazon Ads to Increase Sales. 3) White Papers/E-books.

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Ask a Content Strategist: Will Written Content Be Obsolete By Next Year?

Contently

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. So many different departments are stuck in their old ways and want to continue on. June, Illinois. Complacency is the enemy of good content.

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