Martech 2030 Trend #2: Platforms, Networks & Marketplaces
chiefmartech
DECEMBER 1, 2020
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Linear flows that produced and delivered goods and services. Project management Gantt charts epitomized this view.
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