Online Marketing Institute

APRIL 11, 2011

April 11, 2011 by Leyl Master Black View Comments email share email share This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Reproduction without explicit permission is prohibited. All Rights Reserved.

Social Media 40

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Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Adriana Dunn This article is an great resource.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

As a marketer, you wouldn’t know what all your customers were doing with your products, or even how to reach them. For example, you can ask customers to share their successes on your wall and get feedback on new product features. So no matter how serious your product is, inject some humor and levity into your page.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

MARCH 24, 2011

Solve Your Readers’ Problems Too many companies focus the company blog on promoting a product line and trying to make more sales rather than focusing on solving readers’ problems. To increase readership, you can include links to these articles in your company email newsletter. Then address those concerns on the blog.

Business Blogging 40

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Online Marketing Institute

MARCH 24, 2011

“Businesses want to write dry, information-based articles that highlight their own accomplishments,&# explains Angela Neal , an online marking consultant based in Scotland. One time, for instance, Neal was hired by a company that makes industrial cleaning products. .&# Your audience’s needs.

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Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

NOVEMBER 4, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Adriana Dunn This article is an great resource.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Jason Weaver CEO, Shoutlet shoutlet.com HRmarketer.com EXCELLENT article and analysis.

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Social Media Enterprise Management Social Marketing B2B Marketing 40