Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
Adobe Experience Cloud Blog
APRIL 25, 2017
The demand model many marketers operate with doesn’t account for the new way that buyers access information and how empowered they have become. Then, Marketo’s COO Greg Wolfe took the stage with Ariel Kelman , VP of Worldwide Marketing, Amazon Web Services (AWS) to discuss how to create a valuable journey for customers. Tracee Nalewak.
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