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Building Content with Your Audience: A Strategy for Deeper Engagement

ClearVoice

Surveys and feedback forms: Implement these tools at various touchpoints across different platforms, including at the end of a blog post, after a customer support call, post-purchase, when visitors leave your website, and after a webinar, training session, or workshop. Don’t forget to incentivize their hard work.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Determine what the half-life of your marketing channels is. Just because you have a fancy analytics system that tells you a bunch of things you should do, you're not making progress until you do them. He had a webinar a B-to-B webinar that targeted businesses mind you - that had 30,000+ people register, and 10,000 people attend.