Amazon and Analytics - B2B Marketing Zone

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

OCTOBER 11, 2012

Instead of “Spot Market Pricing, New Services Fuel Amazon GovCloud Growth,” try “What You Need to Know about Amazon’s Government Strategy”. It generates longer links, but they’re compatible with Google Analytics. Use words like “you” and “I” a lot. This is a discussion, not a billboard. Minimize Copy and Paste.

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

JANUARY 16, 2012

It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Noting that 30% of customers abandon Web pages within five seconds, he highlights the close-to-real-time analytics built on top of a scalable social network. “This is rethinking.

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B2B Marketing Zone

Paul Gillin

15 Tips for Getting the Most From LinkedIn Groups

Live Blog: Lotusphere 2012 Opening Session

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