What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If Delivering a functional email campaign to the mailing list of customers is a necessary deliverable. During Plan ning, the email marketing team formulates an assumption about what their customer wants to receive.
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