What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
Imagine that your marketing team has to implement a new MQL (marketing qualified lead) qualification and automation process. Firstly, you need to think of a way to score leads properly (assess the right stage of the journey they’re in) and a way to deliver them to the sales team. PDCA in Internal User Stories.
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