What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
During this step, it’s useful to run a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and formulate the hypotheses based on the results. preparing extensive reports and root cause analysis for management. During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If
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