What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
They both came to the conclusion that validating your assumptions before acting on them was a good idea. During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If Delivering a functional email campaign to the mailing list of customers is a necessary deliverable.
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