Marketing Insider Group

JANUARY 4, 2023

When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing. Let’s face it; digital marketing solves the Offline marketing complexities that many smaller marketing organizations are not set up to solve.

Marketing Mix 180

Marketing Mix Planning Allocation Tips 180

Martech

MARCH 11, 2024

Your objective should be to identify the optimal intersection — your sweet spot — where your advertising and data expenditures are allocated most efficiently, focusing on the channels and campaigns that provide the greatest benefit for the cost. Historically, marketing success has often been channel-centric in its measurement.

Cost per Acquisition 114

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 114

ScanmarQED

FEBRUARY 27, 2024

The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. These models use statistical algorithms to analyze patterns and correlations in available data to attribute conversions accurately.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Vision Edge Marketing

NOVEMBER 15, 2018

How do you assign value to your channels and touch points? Your approach will impact the decisions regarding which touches and channels affect customer behavior and deserve investment. Build Your Attribution Model to Account for a Multitude of Touches, Content and Channels. It’s All About the Mix. Let’s take an example.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

B2B Marketing Analytics

FEBRUARY 24, 2020

The 2 commonly used metrics that demonstrate the impact of marketing are Marketing Pipeline Acceleration/Influence and New Pipeline Sourcing With these 2 metrics, organizations can quantify marketing-driven engagement across the accounts and relate them to the impact on pipeline.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

B2B Marketing Analytics

FEBRUARY 4, 2019

The 2 commonly used metrics that demonstrate the impact of marketing are: Marketing Pipeline Acceleration/Influence and New Pipeline Sourcing With these 2 metrics, organizations are able to quantify marketing driven engagement across the accounts and relate them to the impact on pipeline.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

B2B Marketing Analytics

AUGUST 2, 2020

There are numerous frameworks to track marketing’s impact but the 2 metrics that are my go-to when it comes to demonstrating the impact of marketing on pipeline and revenue are: Marketing Pipeline Acceleration/Influence and New Pipeline Sourcing. Modern marketing analytics tools make it easy to deploy these frameworks.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91