Remove Allocation Remove Cable Remove Media Plans Remove Mobile Advertising
article thumbnail

IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Overall, TV is becoming a central hub for even more entertainment sources.

article thumbnail

IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.