IAB NewFronts 2023: Digilant’s Key Takeaways
Digilant
MAY 11, 2023
The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Overall, TV is becoming a central hub for even more entertainment sources.
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