Customer Experience Matrix

JANUARY 31, 2013

A good place to start is Marketing Management Analytics , known to its friends as MMA. MMA was founded in 1989 and is one of the pioneers in marketing mix modeling. Mix models remain the heart of the company’s business. MMA recently released the latest version of its flagship software, Avista.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

B2B Marketing Analytics

FEBRUARY 4, 2019

The most common ask from the marketing leaders these days is to demonstrate the quantifiable impact that their organizations are making on the pipeline. These 2 KPIs provide a foundation for marketing leaders have impactful conversations with their sales counterparts.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

B2B Marketing Analytics

FEBRUARY 24, 2020

The most common ask from the marketing leaders these days is to demonstrate the quantifiable impact that their organizations are making on the pipeline. These 2 KPIs provide a foundation for marketing leaders to have impactful conversations with their sales counterparts.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

NetLine

AUGUST 9, 2023

Statistical models that help marketers find patterns, correlations, and causations between channels and tactics to improve advertising spend. Letting go of the desire to attribute all marketing efforts to results and being comfortable with qualitative and contextual information will gain more and more relevance without cookies.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Full Circle Insights

NOVEMBER 25, 2020

Equate agile marketing’s better alignment with business objectives with a more efficient and shorter sales process, that is what the C-suite likes to hear.”. The Cost of Not Implementing Marketing Performance Management. Learn what you need to accomplish your marketing goals. Optimizing Marketing Outcomes Over Time.

Planning 52

Planning Lead Ranking Sales Management Marketing Attribution 52