article thumbnail

Psychographic Segmentation: A Simple Guide For Marketers

Unbounce

A number of women may be interested in organic shampoo, but demographic data can’t help us figure out which will prefer unscented cosmetics and be willing to pay more for sustainable products. Lifestyle: This encompasses three closely related psychographic data types: Activities, Interests, and Opinions (AIOs).

article thumbnail

SEO Strategies Based on Your Business’ Unique Competitive Advantages

Scoop.it

“ While we can apply Porter’s wisdom to the marketing, product, and management of a company, its applications don’t just stop there. eBooks are a fantastic way to draw organic traffic to your site while educating readers with your expertise. Google Search Console. Google Keyword Planner. Schema Pro. KeywordTool.io.

SEO 86