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How to plan the digital engagement of your content marketing strategy

Tomorrow People

The traits and quirks that make you “you” need to evoke the same responses from readers no matter the media. Channel management; paid, earned and owned media. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Share your content marketing findings early.

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Seven Buyer and Sales Trends to Watch in 2011

Tony Zambito

Several trends that point to transformation are: Trend 1: A shift from sales relationship to sales experience. Trend 2: Organizations will focus on reinventing the buyer experience. Trend 3: Expertise level requirement of sales will increase.   Trend 4: Evolving systems and tools to improve the sales experience.

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A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    So what I would like to do is start a conversation on these seven trends.    First, let me just add how I came up with these trends.  Image via Wikipedia.

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Reinvent the B2B Buyer Experience to Grow Revenues

Tony Zambito

  We have new variables that were hard to fathom a few short years ago, such as social media and networking, that are directly impacting buyer behavior.    Predictability is based on historical trends and outliers are hardly ever factored into the equation.  Past

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How Do I Create Content for the Customer Journey?

ClearVoice

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. “ The AIDA marketing funnel stacks Awareness, Interest, Desire and Action. Social media : Where would you find this person hanging out online? It gives marketers a peek at what branding already resonates.

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7 ways to use data to create better social media content

Sprout Social

The social media content calendar is the crux of every social media marketer’s strategy. You can find the answers to those questions in your social media data. However, according to the Sprout Social Index™ , only 49% of marketers are using data to create social media content. But what really drives your KPIs?

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The Proven Mechanics of Successful Social Media Writing

Convince & Convert

It seems like “ social media engagement ” is all the rage for marketers these days. Which means, if you don’t write well for social media, you won’t get more likes, or shares, or comments, or clickthroughs. So let’s boost your social media engagement by writing powerful messages, shall we? You want more likes.