Hubspot

OCTOBER 26, 2018

They’re expressed as an acronym, AIDA, and widely used in the advertising industry. In the digital age, brands have even based their entire marketing strategy on the AIDA model. Before we cover how you can apply the AIDA model to your own content marketing strategy, let’s go over what it is and why it works. The AIDA Model.

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AIDA Funnel Advertising Top of Funnel Act-On 72

ClearVoice

MARCH 29, 2021

Elmo Lewis set out to explain how the selling process works when he came up with the AIDA model, which includes these four stages in a top-down marketing funnel format: Attention = Top of the funnel. It’s a good time to offer a demo or consultation… content that validates the purchase. Pricing sheet. Assessment.

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Top of Funnel Validation Marketing Funnels Purchase 98

Lead Liaison

JANUARY 24, 2018

If they no-showed because they lack attention/interest/desire/action (AIDA), they are probably going to be in the same situation a week from now. It’s your job to rebuild AIDA through education that does not require a lot of your time. If they are serious about doing business with you, they will suggest another time for a meeting.

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AIDA Lead Liaison Sales Qualified Leads Marketing Prospects 48

Sprout Social

MARCH 21, 2017

But just as a point of reference, one of the most popular marketing funnel frameworks is the AIDA model, which stands for “Awareness, Interest, Desire and Action.” As you continue to interact with the company through social media, you’ll be carefully guided to taking key actions—such as signing up for a newsletter or software demo.

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Top of Funnel Marketing Funnels Social Media Social Marketing 106

ClearVoice

MARCH 9, 2020

“ The AIDA marketing funnel stacks Awareness, Interest, Desire and Action. BOFU: Calls-to-action, trial offers, demos, downloads, case studies, product-focused content. After looking at their lipsticks and mascara, I’m intrigued, but the prices are daunting. My girlfriend recommended I check out 100% Pure.

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Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Martech Advisor

DECEMBER 16, 2019

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. Enable them to try products virtually or view product demos via 360-degree simulations. Make your customer the protagonist of the story.

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Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

PureB2B

MAY 30, 2022

Steps in the AIDA Sales Funnel. The traditional sales funnel, often referred to as the AIDA funnel includes four key stages. Popular lead nurturing methods include creating content, having product demos with customers, or anything else that simplifies the buying decision and reduces objections. Viewing pricing page: +15 points.

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Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 62