ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. During the funnel, your content will ideally attract attention to your brand, generate interest, stimulate a desire, and prompt action to buy it. CPA can be competitive which in turn leads to high costs.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

PureB2B

SEPTEMBER 11, 2016

Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. A CTA essentially helps convert visitors into leads. ToFu, MoFu, Bofu. Key performance indicators (KPIs).

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. A CTA essentially helps convert visitors into leads. ToFu, MoFu, Bofu. Key performance indicators (KPIs).

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

LeadSquared

JUNE 22, 2021

Audience who are most likely to click on your ad. Lead Generation Conversions You want your audience to fill up a LinkedIn lead gen form. Audience interested in your offer with a history of filling up lead gen forms. It also got me 73 clicks, which means 73 website visitors who I could retarget later.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52