Hubspot

APRIL 25, 2023

We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal. We provide our case studies to the AI, enabling it to perform sentiment analysis. Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes?

Tools 72

Tools Lead Ranking Template Outreach 72

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Guru J Great information and comments below.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

AUGUST 17, 2017

I’m a huge nerd and just analyzed 6,399,322 social media messages and 11 studies to help you write engaging social media messages. Attention + Interest + Desire + Action (AIDA). AIDA connects the dots from the initial observation to true engagement: taking action of some kind by literally asking your followers to do something.

Social Media 163

Social Media AIDA Media Copywriting 163

Convince & Convert

AUGUST 17, 2017

I’m a huge nerd and just analyzed 6,399,322 social media messages and 11 studies to help you write engaging social media messages. Attention + Interest + Desire + Action (AIDA). AIDA connects the dots from the initial observation to true engagement: taking action of some kind by literally asking your followers to do something.

Social Media 97

Social Media AIDA Media Copywriting 97

OutboundView

FEBRUARY 28, 2019

Think back to Mitch and Murray’s favorite acronym: AIDA. Whatever the case, you should establish their credentials, backstory, philosophy, challenges, and how they discovered your product or service. Make them the heroes of articles and case studies capturing their success story with your product or service in grand detail.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Single Grain

JUNE 1, 2021

Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight [Case Study]. When you're digging for data and identifying stakeholders, check out their social media pages — Facebook, Twitter and LinkedIn for starters. Request to connect with them on LinkedIn (or like one of their posts).

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

NetLine

SEPTEMBER 11, 2023

Stage 2: Interest Like the classic AIDA model (Attention, Interest, Desire, and Action) , in the interest stage of the B2B buyer’s journey, the customer explores their options after becoming aware of the pain point. This includes providing in-depth product/service information, case studies, comparison guides, demos, and expert guides.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69