ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

PureB2B

SEPTEMBER 11, 2016

This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. ToFu, MoFu, Bofu.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

This can be a personal blog or a business blog that contains various types of content including commentaries, event coverage, photos, videos, and anecdotes. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. ToFu, MoFu, Bofu.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. Learn more blogging KPIs here.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28