PureB2B

SEPTEMBER 11, 2016

Churn Rate. For emails, bounce rates refer to the email messages that were unable to be delivered to a recipient’s inbox due to incorrect addresses or any other adverse circumstance. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Churn Rate. For emails, bounce rates refer to the email messages that were unable to be delivered to a recipient’s inbox due to incorrect addresses or any other adverse circumstance. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. CTR: Clickthrough Rate. LTV: Lifetime Value.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28