Adobe Experience Cloud Blog

AUGUST 19, 2016

Here are a few of the top B2B marketing reads you may have missed from our blog this year. Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Read on for more on lead scoring and other tips to improve sales and marketing alignment.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 13, 2017

For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. Wealth ratings and scores such as net worth, income, total assets and propensity to spend can be instrumental in helping to maximize your organization’s revenue.

Marketing Automation Services 126

Marketing Automation Services Lead Ranking Account Based Marketing Marketing Management 126

Biznology

DECEMBER 3, 2015

So they range in age today from around 20 to late 30s. As consumers, they are tech dependent, they value authenticity, and they are attracted to brands that think and act like them. Streamline your lead gen. Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce).

Reachforce 80

Reachforce Business Mobile Advertising Mobile Marketing 80

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40