Thought Leadership is the New Black for B2B Marketers
B2B Marketing Traction
MAY 31, 2012
According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. “Marketers have to realize that in the age of the customer, business buyers don’t “buy” your product; they “buy into” your approach to solving their problem.
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